Reflecting the latest in prestige packaging, Mënaji Skincare has brought to market an updated look and feel for their best-selling HDPV Anti-Shine Powders.  Mënaji Worldwide, LLC. owner of the men’s grooming brand Mënaji Skincare, turned to BERT CO. paper and company in TN to create their new look and package.

“We were delighted to work with this niche, yet established brand in the rapidly growing men’s category.  With a loyal male customer base, we needed to update and improve one of the brand’s HERO products to meet today’s new aesthetics, touch and feel. Our job was to create a more environmentally sound paper package that addressed their target male customer both visually and tactically, and be true to the brand’s DNA” Brian Johnson, Vice President of Manufacturing.

The new HDPV box is functional and incorporates key package technology; with clearly marked SKU and UPC codes to enable retail stocking/ processing for the brand’s key department store partners. In turn, given the brands male client base, it sports a QR Code to enable immediate and/or ongoing customer engagement; given many of today’s male consumers love with technology purchase, e.g. m-commerce.

“We’re thrilled with the clean, functional box BERT CO created.  We’re now 100% USA manufactured and, with heavier paper stock than our original package, our new HDPV package is better suited for our male consumers and handsomely reflects our “affordable prestige” class of trade. The box’s design seamlessly ties in to our line’s established brand look and message and fits with the entire Mënaji Skincare family of products with a cohesive brand DNA look and feel.” Pamela S. Viglielmo, COO, Mënaji Worldwide, LLC.

In turn, the package copy and graphics meet the latest international EU compliance regulations.  With an approved global English copy, 100% EU compliant ingredient deck, and international icons to easily provide important product information, the new package meets the requirements of the brand’s global distribution partners.

Lastly, this new package reflects the company’s support of today’s sustainability. This new package is more environmentally friendly as it uses less printing dyes, incorporates more appropriate paper stock, to ensure a smaller carbon foot print all in a more eco-friendly manufacture process.

Mënaji Skincare is sold in select Nordstrom department stores and retailers across the country.

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With the 2014 Winter Olympics well underway, we thought we would share 5 facts about the Olympics we found interesting.

 

Mënaji Skincare

 

#1  Sochi has had time to get their game face on! Due to its popularity among tourists, historic characteristics, sports venues and proximity to the Caucasus Mountains, the International Olympic Committee selected Sochi as the site of the 2014 Winter Olympics back on July 4, 2007.  Yes, 7 years ago!  A city on the Black Sea, this location is unique in that it is not particularly cold in the Winter. With temperatures currently in the 50′s as of this post, to ensure the games will go on, they have had snow flown in for many of the events.

#2  Lost, stolen or damaged medal?  No problem because Olympians receive special help. Insurer Liberty Mutual is partnering with the U.S. Olympic Committee to cover the medals at no cost to athletes for the 2014 and 2016 Games. Liberty Mutual will insure each medal for $5,000, factoring in the labor to make replicas and shipping costs.

#3  Be sure to give three cheers to Norway. A nation of 5 million people, about the same as the population of Alabama, Norway, per capita, has won one Winter Olympic medal for every 16,556 residents. The United States, on the other hand, has one medal for every 1,237,154 residents. However, we all hope that we can change this over the coming days.

#4  What’s the age of an Olympian? Well, freeskier Maggie Voisin is the USA’s youngest Olympian at the Sochi Games, at age 15. The oldest woman to compete in the Olympics was British rider Lorna Johnstone, who participated in Equestrian at the 1972 Olympic Games at 70 years.   The oldest ever Olympian is Oscar Swahn of Sweden who was was 72 years, 281 days old when he competed at the 1920 Olympics in shooting.  Age doesn’t matter and everyone put their gold medal face on!

#5   Why 5 Rings?  The Olympic symbol of five interlocking rings, colored blue, yellow, black, green, and red on a white field was originally designed in 1912 by Baron Pierre de Coubertin, co-founder of the modern Olympic Games.  The ring colors with the white background stand for those colors that appeared on all the national flags that competed in the Olympic games at that time.

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Camo Concealers - The New Eye Black

 

The big day is Sunday and “eye black “, a dark cosmetic applied under the eyes and intended to reduce glare, will be found on and off the field as both teams and spectators get ready!   Available at sports shops everywhere, eye black is commonly worn by baseball and American football players, all the way down to high school teams. Used to make it less likely for a player to lose an incoming airborne ball against the glare of the sun or stadium lights, it even comes multiple colors and in a waterproof formula for use by surfers too!

The history behind eye black is pretty cool.  Although its origins in baseball are more obscure, according to a study by Yale University , there is evidence of eye black use dating back to a 1942 photograph of a Washington Redskins player named Andy Farkas.  A traditional compound of carbon, paraffin wax, and beeswax , today’s eye black is more cosmetic and is applied differently than when players first rubbed a burnt cork under their eyes.

A second plus, the stickiness of modern eye black also allows it to act as a dust trap, useful in keeping grit from getting in the eyes of players. Many other substances have been tried, ranging from hockey tape to patented antiglare stickers: but none seem to work as well in negating glare and ensuring a player sees his best. NOTE: A trend in recent years saw a number of players painting their entire faces in eye black, but in professional leagues this usage is heavily fined.

What happens after the game? Men are adding color of a different kind in the form of concealers to hide natural dark circles under the eyes and improve overall skin tones.  A trend that continues to rise and not be seen, concealers blend with the natural color of a man’s skin. And, while a lack of sleep usually takes the natural blame for your dark circles, the real culprits are your parents!   Yes, that’s right, dark circles can be an inherited trait that is only made worse by poor diet and late night partying….kind of like what you plan to do watching the Super Bowl!

So, don’t be shy, your sports heroes use a cosmetic product under their eyes and you should too. A discreet , undetectable product, concealers are used for spot coverage anywhere needed (under eyes, blemishes, razor bumps, age spots), and not applied to the whole face. All you have to do is apply a small amount to problem areas by using your index finger or using directly from the tube. Lightly & very gently blend onto skin by patting with fingertip.
You can also tap down the bridge of your nose and out around the cheek over any discolored areas and reapply as needed.

Have a great looking Super Bowl!

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