Barbering has changed dramatically since 2000 when a few rogue stores upgraded by offering designer shaves and offered booze inside the stores.
Now men can count on chains offering state-of-the-art hair styles, top shelf liquor, energy drinks, and spa-style amenities – all the products you can’t buy in drugstores or grocery stores.
Men’s grooming has redefined the barbershop experience for today’s urban gentlemen. And it’s not about being Metrosexual – it’s about staying Machosexual. Today’s barbershops offer high-end men’s skincare products and supplies, with luxurious emollients, within a classic Boys’ Club barbershop experience.
Here’s the difference.
Unlike women, men tend to be very goal-oriented, typically wanting fast results, simplicity, minimal discomfort, and minimal downtime. These desires have made multifunctional barbershops and skincare products ideal.
Trendy Barbers offer:
1. Fast results/service
2. Facials, manpering, grooming advice
3. Classic yet stylish design
4. Booze and cocktails
5. Healthy drink options
6. Luxury retail grooming products
7. Casual Ambiance/Wifi
So, think again. Or better yet – visit one.
Here is a list to start: Maxim’s Hotlist 2015