GQ writer and suburban dad of three tests men's makeup and shows you can put your best man forward

GQ2014-insideSome women like to watch MMA. Some men like to get manicures. It's the twenty-first century—gender lines are blurry, and that's A-OK. But the next frontier might surprise you: lines of cosmetics, specially geared toward men. Or as one entrepreneur calls it, urban camouflage. Could this really catch on with regular guys? GQ's Drew Magary—the regular-est guy we know, a suburban dad of three—test-drove all the new products to find out what happens when people stop being polite and start asking ... "What the F#%k Is on Your Face, Brah?"

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