August 18, 2014
Essentials of the Modern Man's Grooming Kit
It's not make-up, it's cover-up. And it's an essential part of modern man's grooming kit. Ok, so it may not sound very macho, but with $30 billion spent on male cosmetics globally every year, make-up for men is no longer a taboo. And trust us, there's nothing girly about preparing your face for action.
Michele Probst, founder of men's skincare range Menaji, says: "Male cosmetics aren't about looking pretty. It's cover-up and it needs to be undetectable." So if it's undetectable, why bother? "Men produce 20% more oil in their skin than women," Michele explains. "We need help controlling shine and spots." So read our guide and wait for the "Have you been on holiday?" compliments to roll in.
- UK magazine Forever Sports
July 30, 2014
Menaji Founder Michele Probst featured in Nashville Lifestyle's Top Women in Business
March 26, 2014
GQ writer and suburban dad of three tests men's makeup and shows you can put your best man forward
Some women like to watch MMA. Some men like to get manicures. It's the twenty-first century—gender lines are blurry, and that's A-OK. But the next frontier might surprise you: lines of cosmetics, specially geared toward men. Or as one entrepreneur calls it, urban camouflage. Could this really catch on with regular guys? GQ's Drew Magary—the regular-est guy we know, a suburban dad of three—test-drove all the new products to find out what happens when people stop being polite and start asking ... "What the F#%k Is on Your Face, Brah?"
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February 15, 2014
'Makeup' goes masculine with Mënaji products
Call it a male baby boomer's best friend or the secret weapon of the CEO who is competing with young guns or even the next step for the metro-sexual grooming phenom. Just don't call it makeup.
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December 05, 2013
Real men now wear makeup
Adventures in the booming market for men's cosmetics
For most of my adult life — OK, make that all of my adult life — my morning "grooming" routine has gone something like this: a quick shower, followed by a quick shave. And if I have time to spare? I'd rather devote it to enjoying another cup of coffee than to slicking on some mousse. But in the past few weeks, I've upped that routine considerably.
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